• Concepto

    Brand concept

    Erika Yelo is a contemporary jewelry firm with 20 years in fashion, which has points of sale in Venezuela, the United States and Panama and today from Spain with its online boutique has continental reach, with Europe and Latin America being its main markets.

    Its designer, with Venezuelan, Germanic and Iberian roots, has developed her own discourse that is inspired by the beliefs, superstitions and faith of the peoples of the world in a proposal of “bohemian luxury” in bold, elegant and irreverent designs.

    From a universal symbolism but with a personal look, Erika Yelo creates with her brand a personal manifesto of the union of different cultures in jewelry with mixed messages that always use an authentic and carefree alliance of materials and semi-precious stones.

    Erika Yelo’s creations are conceived from a “bold”, “fearless” and “unexpected” language in a jeweler that increasingly opts for “high end” pieces in highly conceptually demanding designs that combine the wisdom of traditional goldsmithing and artisan techniques of modern jewelry.

Brand concept

Erika Yelo is a contemporary jewelry firm with 20 years in fashion, which has points of sale in Venezuela, the United States and Panama and today from Spain with its online boutique has continental reach, with Europe and Latin America being its main markets.

Its designer, with Venezuelan, Germanic and Iberian roots, has developed her own discourse that is inspired by the beliefs, superstitions and faith of the peoples of the world in a proposal of “bohemian luxury” in bold, elegant and irreverent designs.

From a universal symbolism but with a personal look, Erika Yelo creates with her brand a personal manifesto of the union of different cultures in jewelry with mixed messages that always use an authentic and carefree alliance of materials and semi-precious stones.

Erika Yelo’s creations are conceived from a “bold”, “fearless” and “unexpected” language in a jeweler that increasingly opts for “high end” pieces in highly conceptually demanding designs that combine the wisdom of traditional goldsmithing and artisan techniques of modern jewelry.